Danovaro joined Inter as Chief Marketing Officer in July 2018 with the task of developing brand strategies and managing operations spanning partnership marketing, international marketing, fan engagement, CRM, business and digital marketing, event organisation, as well as supervising video and digital content produced by Inter Media House.

Danovaro leads the strategy development with the aim of expanding the brand on a global scale and focusing on new generations, through tailor made content. As CMO he is tasked with the repositioning of the Inter brand, building on the new values of the Club as it transforms into a global business, as exemplified by the evolution of the company towards a Media Company. The most important milestone of the new branding journey of the Club is the unveiling of the new Inter Logo, celebrated by the I M narrative, in March 2021.

During his career, Danovaro has worked with top brands such as Moleskine, Samsung and Nike, acquiring knowledge and experience that enable him to make an important contribution to the club.