After a degree in Economics & Business, she begins her experience in the automotive sector after an MBA where she develops her passion for Marketing and Communication. She likes to define herself as “a lucky girl” since she has managed to combine her passion for cars and the communication attitudes in the many different roles she mastered with great energy and success at Renault Group. In her carrier she held roles in Marketing, Sales and PR, currently she is Marketing Director at Dacia Italy heading the “Value for Money” Brand positioning transition. Passionate practitioner of many sports disciplines, she is strongly convinced the sport is one of the most powerful communication means to federate worlds, generations, cultures and genres sometimes far from each other. She was always a big supporter of the over ten years of Dacia sponsorship to Udinese Soccer Team.