Cristina has over 15 years’ experience as business representative of FC Barcelona, one of the world’s biggest and most renowned Sports & Entertainment properties. For years, she represented multiple key revenue-generating areas of the organization such as Ticketing and Sponsorships, ahead of leading the club’s Business Intelligence department for the past 5 years. Her experience and analytical and strategic capabilities have contributed to the BI department becoming a vital and transversal area of the business, mainly by co-defining and driving the commercial and brand strategies as an internal extension of the Sponsorship, Marketing, Brand, Digital, and VIP/Ticketing departments of the club.