Ferdinando Salzano, born in 1962, is one of the central and most influential figures of the Italian music scene.
His approach to music dates back to his youth during the 1970s, when he begins organizing concerts for “peace” in the school environment.
At the age of 21 he approached the world of concerts through his first company, collaborating with the various agencies of the time, providing services and organizing the locations.
In 1991, at the age of 29, he joined the Trident Agency as CEO to deal not only with concerts, but also with television (see Night Express and Superclassifica show).
In 2001, after leaving Trident, he founded Friends & Partners, a company still active today, where he will develop the business far beyond the live music one: events, TV and management of the entertainment world (for example Giorgio Panariello, Vanessa Incontrada and Pio and Amedeo).
Over the years, almost a hundred Italian artists have entrusted their Italian and foreign live activity to Friends & Partners, the company of Ferdinando Salzano.
Ferdinando Salzano has also been able to combine the world of music with the one of television with great results, as evidenced by the fourteen editions of the Music Awards, the Summer Festival and programs such as, among others, Stasera Laura, 1 2 3 Fiorella and Panariello Sotto L’Albero and numerous other dozen television productions distributed and co-produced by all the main national broadcasts.