In her current role Nina is overseeing all B2C activities on the Bundesliga’s owned-and-operated digital channels and across various languages. DFL Digital Sports GmbH is a fully owned subsidiary of DFL Deutsche Fußball Liga GmbH, responsible for the distribution of the Bundesliga’s digital content. She started her sports journey working for Public Content Partnerships at Facebook, helping shape the strategy for the top tier sports, media, politics and entertainment clients in the EMEA region across the company’s family of platforms – including Instagram and Mentions. Then, she moved to UEFA, leading social media and digital partnerships, with the scope to drive new business revenue and audience growth for European Football, following working for Google Search, leading strategic content partnerships and actions integrations for Media & Sports in EMEA. She joined the DFL group in 2020.