Born in Madrid, Alfredo is an executive with more 10+ years of experience in the Sports Industry, always working in international companies. Alfredo joined LaLiga as Digital Strategy Director in 2017 after spending 3 years leading Facebook Media Partnerships Team in Spain and Portugal, where he worked closely with the main sports and news publishers in both regions to help them achieve their business objectives and build broader audiences. Before that he spent 7 years as Head of International Clients within the Sponsorship Team of Real Madrid.