After earning a degree in Law, Andrea Morando embarked on a completely different professional career, aimed at developing skills for the sports industry. Graduated from the Il Sole24 Ore Business School, he began his career in the Ideeuropee agency, dealing with the commercial management of Olympic athletes. Subsequently, he gained experience at AS Roma and Bologna FC, working respectively as Partnerships executive and Marketing Manager. Since March 2020, it has embraced the vision of Socios.com with the aim of contributing to the process of innovation and digitization of the right holders in the sector. Currently, he holds the position of Senior Partnerships Manager.