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Co-founder of Sport Digital House and Osservatorio Italiano Esports. Luigi is a digital marketing expert with a specialization in funnel marketing. After his first professional experience as journalist at Sky Sport Corriere della Sera and Huffington Post, his career in digital marketing began with TIM where he had the role of Digital Communication Specialist and Manager of Branded Content. Following that he worked at Coca-Cola as Country Manager of the WOAH project: multinational’s first digital branded entertainment platform dedicated to teenage engagement. After these experiences, he teamed up with his business partner and launched a new venture called Sport Digital House: the first italian digital agency applying funnel marketing to the sports industry. In march 2020 with the rapid global growth of Esports, he co-founded Osservatorio Italiano Esports, a B2B platform for networking, training and information about Esports in Italy.