Max Sardella, consultant and former, is considered the leading expert in social media & image management in the Football Industry.     
He worked for years as a copywriter in an important advertising agency in Milan and later in Sky. Since 2009 he has helped more than one hundred footballers to communicate and monetize online: Hernan Crespo, Papu Gomez, Alessandro Florenzi, Javier Zanetti, Juan Cuadrado, Ciro Immobile, Christian Vieri, Paolo Rossi are just some of the prestigious footballers with whom he has collaborated. He has wrote the book ‘Social Player: the first and only social media & image management system for professional footballers.’