Supponor, the virtual advertising company, will be Sports Tech Partner of the Social Football Summit 2020.
Social Football Summit’s programme has always devoted a big part of the discussion to technologies that will transform the world of football, especially virtual advertising.
Supponor, a company with headquarters in England with a focus on virtual advertising, is changing the world of on-field advertising in football.
James Gambrell, Supponor’s chief executive, has often explained the reasons that lead this innovation and how it could be an additional source of revenue for Bundesliga and LaLiga, who have already made efforts in this direction, but also for other leagues such as our Serie A.
Supponor’s DBRLive technology replaces the name of the brand and the brand’s spot on the digital LEDs in the field, depending on the viewer’s market. Each viewer will see a different advertisement consistent with their purchasing preferences, according to the country in which they are watching the sports event, platform and targeted interests, in the future.
This is the underlying mechanism for Supponor, an international company and now Social Football Summit 2020’s Sports Tech Partner.
The event will be completely online on the afternoons of November 17 – 18 and 19 and will include the first eSports Summit the following week on November 23 and 24.
To participate to the event you have to register on the event’s official website.
edizioni.socialfootballsummit.com